Digital Presence Strategist
I help service businesses turn outdated websites, unclear positioning, and scattered digital signals into a presence that builds trust, sharpens credibility, and supports growth.
Digital Presence Program
Most service businesses do not need a bloated agency process or another fragile website they have to manage themselves. They need a clearer digital presence that reflects who they are now, earns trust quickly, and stays current after launch.
My work starts with an audit, moves through repositioning, rebuilds the site around stronger messaging and proof, then continues through stewardship so the presence does not become stale, slow, or misaligned again.
Talk about a projectI review the current presence, identify the trust and positioning gaps, define the clearest direction, rebuild the website as the core expression of that strategy, and stay involved so the presence keeps improving.
Recent builds
Professional Services / Digital Presence Rebuild
A before-and-after rebuild for a professional service business that needed a clearer first impression, stronger positioning, better mobile experience, and a more credible path to inquiry.
Codex Build / Event Campaign / Landing Page
A custom landing page concept for a district-wide World Cup match-day experience, built as a focused digital presence for event visibility, information, and participation.
Codex Build / Bespoke Web / Event Design
A refined, editorial-style website with custom typography, layout, itinerary, RSVP, and guest information designed around a polished first impression.
Codex Build / Contractor Website / Lead Page
A polished local contractor site concept with premium residential positioning, clear service navigation, trust-forward calls to action, and mobile-first page structure.
Selected work
Brand Identity / Website / Marketing System
Logo redesign and full website for a multidisciplinary real estate and mechanical services firm serving Fortune 500 companies, municipalities, and institutions.
Website / B2B Communication
Website for an Atlanta commercial construction firm with major institutional and athletic facility projects across the Southeast.
Brand Identity / Website / Real Estate
Brand and website for an Atlanta developer focused on urban multifamily, hospitality, and student housing.
Website Archive
A broader archive of client websites across real estate, hospitality, wellness, nonprofit, engineering, professional services, and B2B brands.
View websites archiveIdentity systems
Architecture / B2B / System Design
Angular mark, supporting type system, website, stationery, and marketing material designed as one connected brand language.
Civic / Sports / Environmental
Badge-style identity combining tree, hill, and river forms for signage, court windscreens, and department materials.
Professional Services / Identity / Collateral
Logo and business collateral designed to make an expert witness and forensic accounting brand feel more distinctive, warm, and memorable.
Case studies
CRM Integration / WordPress Plugin / Real Estate
A WordPress-to-Lasso CRM integration and on-site registration workflow built to route new-development leads from project sites and sales centers into one reliable system.
View case study
Membership Platform / Shopping System / Custom WordPress
A deeper custom build for a stylist brand with outfit calendars, member-only content, curated shopping links, dynamic product filters, and reusable product data.
View case study
Google Workspace / Automation / Property Management
A property management website paired with a Google Workspace automation system for monthly owner statement draft creation.
View case studyGraphic design
Sports Campaign / Flyer / Event Promotion
A high-energy tournament flyer built for immediate impact across registration, social promotion, and event communication.
Book Cover / Editorial / Art Direction
Full-spread cover design combining cinematic image direction, genre typography, and back-cover narrative structure.
Capabilities
Digital presence audits, scorecards, trust gaps, visibility review, conversion friction, and prioritized next steps.
Audience clarity, offer structure, messaging direction, differentiation, voice, and credibility signals.
Modern websites, focused service pages, mobile-first structure, lead paths, analytics, and launch support.
Ongoing updates, presence reviews, performance checks, SEO basics, AI visibility checks, and monthly guidance.
Identity, collateral, presentations, campaign assets, reusable templates, and visual systems that support the presence.
Forms, analytics, CRM paths, Google Workspace workflows, lightweight automation, and practical operating systems.
About
I have spent more than two decades helping businesses translate who they are, what they offer, and why they are credible into websites, brand systems, campaigns, and tools people can understand and use.
My work now centers on digital presence: the connected system of positioning, website experience, trust signals, search visibility, lead paths, and ongoing stewardship that shapes how prospects decide whether to trust a business.
Modern tools help me move quickly, but the value is not the tool. The value is strategy, design judgment, clear communication, launch support, and staying involved after the website goes live.
Archive reel
Creative ecosystem
Contact
