Athletics Green
Primary field color for the mark, badge, apparel, and equipment applications.
Sports identity package
Athletics Gold
A complete softball identity package built around a classic script mark, field-ready color system, and flexible logo family for uniforms, helmets, caps, bottles, and team applications.
Logo design
Team badge
Uniform graphics
Merch applications
Identity Direction
Classic ballpark language with a custom team presence.
The system is built to feel familiar in the best way: athletic, durable, and immediately readable from a distance. The script wordmark anchors the package, while the A's mark and circular team badge give the identity a flexible set of tools for small spaces, gear, and supporting applications.
Green and gold carry the competitive tone, while white applications keep the system crisp across uniforms and equipment. The goal was not a one-off logo, but a usable team identity that can live across the dugout, the field, and the season.
Logo System
A flexible mark family for uniforms, equipment, social graphics, and team gear.
Field Applications
The identity was tested where team marks actually have to work.
System Notes
Built as a practical identity kit, not just a single logo file.
Gold Accent
Secondary color used for outlines, contrast, energy, and high-visibility details.
White Space
Used to keep the identity clean on uniforms, helmets, and light applications.
Delivered Scope
Primary script, A's mark, gold alternate, circular badge, and applied visual direction for team gear.